Anchored in intelligent and mainstream entertainment, the company creates documentary films and series as well as magazines with a human touch, without complacency and with a singular look.

By staying close to the spirit of its creators and clients, Magasin Général innovates by offering a daring look that shakes up our certainties through moving, gripping and sometimes biting stories. We want to reach a wide audience, but without sacrificing our vision and our signature. 

Magasin Général is positioned as a storyteller at human level, who wants to touch people and communities through their differences while making them think about the world of tomorrow, without forgetting the past.